Marketing : Level 2 Intermediary

Evaluate and improve your marketing strategy

Product & Price

  1. Do you know well your competitors rates, strenghts & weaknesses ? (your positioning and competitive advantage)
  2. Could you sum up in one sentence what makes the experience at your hotel different from others ? (your selling point)
  3. Did you identify which your main customers market segments are ? (couples, families, groups, backbackers, birdwatchers, scientifics…) (national, north american, europeans…)

Distribution Channels & Promotion

  1. Do you visualize which are the different “paths” taken by potential future guests to make a reservation ? (cf diagram on the right)
  2. Do you have a clear and attractive website ?
    1. with high quality pictures ?
    2. with a user-friendly navigation menu ?
    3. using a responsive template ?
    4. which loads quickly ?
    5. available in various languages ? (if you target international guests)
  3. Do you use a channel manager ? (for example MyAllocatorBeds 24, QuickYield)
    1. to centralize your availabilities and rates updates of your different distribution channels ?
    2. to use a booking engine on your website and facebook page ? (called as well booking button, or book now)
    3. to better track your bookings and sales statistics ? (occupancy and average daily rate)
  4. Do you appear on the top 5 TripAdvisor results for your destination ?
  5. Do you have a clear objective concerning your Facebook page ?
  6. Do you know well the receptive agencies selling your region / country ?
  7. Do you appear on travel guides (Lonely Planet, Frommers, Routard, Petit Futé…) ?
  8. Do you monitor your website analytics ?

Case Studies

Are you looking for practical guides to help you with the implementation of your marketing actions ?
Would you like to see some examples of what the HopTripers can do when they swap their skills for room and food ?

Free to share

This content was produced with the intention of being openly utilized by the public to help the sector of responsible tourism progress forward.
It may be broadcast and distributed freely as long as there are no modifications to the content and credit is given to its author(s): Hopineo and Florie Thielin.
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