Category Archive for "Hopineo’s view"

A vision for tourism, by Hopineo

The second video production “made by Hopineo”. We propose you to discover: the utopia towards wich we try to tend why we chose tourism to contribute to a better world and finally our definition of responsible tourism.  

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Modèle économique?

Un modèle opérationnel plutôt qu’un modèle économique. L’une des premières questions qu’on nous pose lorsque nous présentons le projet Hopineo, est “quel est votre modèle économique?” Au lieu de ce mot, nous préférons le terme “modèle opérationnel” qui se concentre davantage…

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On the complexity of “selling” sustainable tourism

“Sustainable tourism you say? Do you expect me to be sleeping in a shed?” Throughout our investigations and meetings, we have witnessed how tricky it is for very small businesses trying to do good to communicate on their commitment to…

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Label my label … when Tripadvisor invites itself in the eco-labels

Way too many ecolabels When it comes to sustainable Tourism, there are several – too many ? – labels. If they all play a major part in a tourist perception of one establishment, giving them automatically a guarantee, they are lacking…

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